Shanky & Shireman

Shanky and Shireman je premium irsky whiskey liker brand vyrabany firmou Quintessential Brands. Specializuje se na flavored whiskey likeu inspirovane klasickymi britskymi dezerty (Banoffee Pie, Rocky Road, Cherry Bakewell, Black Forest). Kombinuje tradicni irskou whiskey s modernim dezert-style flavor profile. Brand je popularní v UK a evropskem trhu, oblibeny mezi mladsí spotrebitele a v desert cocktail segment.

Quintessential Brands - producent

Quintessential Brands je britska alkoholova firma se sidlem v Londyne. Vlastni siroke portfolio alkoholovych znacek - vedle Shanky and Shireman take Greenall s Gin, Bloom Gin, Berkeley Square Gin, Opihr Gin a dalsi. Firma je proslulou inovativnim pristupem k brand developmentu - vyvíjeni nových konceptu a kategorií v alkoholovem segmentu.

Britske dezerty - inspirace

Shanky and Shireman je inspirovan klasickymi britskymi dezerty:

Banoffee Pie - banan, karamel, smetana, sušenkovy base.

Rocky Road - cokolada, marshmallow, oriskypaste.

Cherry Bakewell - klasicky britsky pie s visnemi, almond.

Black Forest - cokolada, vissne, smetana (Schwarzwälder Kirschtorte inspirace).

Salted Caramel - moderni klasika.

Tato inspirace dela brand distinct - kombinuje britskou dezert tradition s alkoholem.

Hlavni rady portfolia

Shanky and Shireman nabizi siroke spektrum dezert flavored whiskey likeu:

Shanky and Shireman Banoffee Pie - banan a karamel profil.

Shanky and Shireman Rocky Road - cokolada a marshmallow.

Shanky and Shireman Black Forest - visnen a cokolada.

Shanky and Shireman Cherry Bakewell - visnen a mandle.

Shanky and Shireman Salted Caramel - sladkoslana karamel.

Shanky and Shireman Chocolate - klasicka cokolada.

Plus sezonni a limited editions.

Pouziti v dezert koktejlech

Shanky and Shireman je idealni pro desert cocktail segment:

Chocolate Martini - s cokoladu nebo Rocky Road.

Espresso Martini variations - s flavored whiskey.

White Russian alternatives.

Hot Toddy variations - na vychladne vecery.

Coffee a desert pairings.

Mudslide variations.

Toto positioning oslovuje mladsi spotrebitele a craft cocktail bary.

Premium positioning

Shanky and Shireman se profiluje jako premium flavored whiskey liker - vyssi quality nez mass-market flavored spirits. Distinguishes z klasickych whisky brand:

Charakteristicky dessert profile.

Vyssi sladkost.

Designovy packaging - vintage British aesthetic.

Cilovy segment - mladsi spotrebitele, desert cocktail nadsenci, women market.

Charakter a podavani

Shanky and Shireman se podava vychlazene (10-12 stupnu C). Idealni serving:

Ciste v small liqueur glass - po jidle jako dezert.

S ledem - on the rocks v rocks glasses.

V dezert koktejlech - Chocolate Martini, Mudslide, White Russian.

Jako topping - na vanilkovou zmrzlinu, palacinky.

S kavou - jako Irish Coffee variation.

Idealni parovani: cokoladove dezerty, vanilkovy mousse, tiramisu, kava espresso. Vstrícny pro spotrebitele, kteri hledaji sladsi alcohol alternativa.